Global advertising technology provider, Ozone Media, global advertising technology provider, has partnered with AppNexus, an independent advertising technology company, to expand its global presence. The partnership will address the needs of the middle market advertising community by providing technical expertise for delivering real-time creative and cross-platform access to programmatic advertising inventory.
The partnership with AppNexus will enhance its ability to provide technical expertise for delivering real-time creative and cross platform access to programmatic inventory. It will also give the company greater exposure to AppNexus’ global platform, allowing it to expand into new geographies including North America.
“The real time optimisation of programmatic buying and selling is crucial to driving results for today’s digital ad campaigns. However, tapping into this capability can be a challenge, especially for middle market advertisers. With Adadyn, our goal is to provide the best end-to-end programmatic platform with a specific focus on delivering the right message to the right audience in the most appropriate time and context,” said Kiran Gopinath, Founder and CEO of Ozone Media.
“Programmatic advertising is growing rapidly in the APAC region. By working closely with Ozone Media to simplify the inventory buying and campaign retargeting processes, together we are accelerating that growth by making programmatic accessible to the middle market advertising community” said Michael Rubenstein, President, AppNexus.