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Performics hires new GM in Singapore

Performics Singapore has hired Martin Davie to the role of General Manager.

Davie has previously worked at performance agencies in both the UK and Australia. During his 9 years in Australia he spent time leading both the Melbourne and Sydney iProspect offices – and most recently he helped to lead a martech startup called Alkhemy – leveraging technology to maximise offline sales outcomes for clients throughout Australia.

Vivian Yeo, previous General Manager Performics has moved into a central Publicis Media role as the Head of Technology and Operations. In her 5 years with the business, she transformed Performics to a performance media business from a search only business.

“Davie’s role is to lead Performics Singapore during a continued period of growth – 2019 represents an exciting period for the Performics business and his expertise will help the team to continue to deliver exceptional business outcomes for its clients. Vivian will focus on how we scale our operations whilst investing in the right technology partners across Publicis Media. As our Singapore business continues to grow, our commitment to our clients and people is to always try and find ways to improve how we work to make us more effective and create constant value” said Gareth Mulryan, CEO, Publicis Media Singapore.

“I couldn’t be more excited to join Performics – and the broader Publicis Media Singapore team – at this exciting time in their journey. I am fortunate to inherit an exceptional team, delivering great work across some of Singapore’s leading brands. We have a great opportunity ahead to continue to innovate and deliver exceptional results,” said Davie.