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Publicis acquires mobile specialist Front Foot in AU

Mobile specialist business Front Foot is joining forces with Publicis Worldwide Australia.

The move represent a major foray by Publicis Worldwide Australia into mobile-focussed communications, with the Front Foot operations to complement Publicis’ existing digital and integrated communications capabilities.

Effective immediately, Front Foot’s founders Anton Sher and Ben Astill will move with their staff of 14 into Publicis Worldwide’s Sydney and Melbourne offices and continue to operate under the Front Foot name.

Andrew Baxter, CEO of Publicis Worldwide Australia said Front Foot would lead the strategy, development and execution of mobile-led communications for clients. “Our plans for the group include a focus on providing full capabilities to manage end to end customer engagement for clients and their brands,” said Baxter. “Front Foot is a stand out business and was highly attractive to us as we turned our attention to the role mobile plays in customer engagement.”