Publicis Groupe has acquired Beehive Communications, an independent integrated communications agencies specialising in marketing and communications services for clients across South Asia. This marks Publicis Groupe’s seventh acquisition in India since mid-2012.
Founded in 2003, Beehive Communications provides creative integrated solutions: digital, reputation management, media, brand activation and research. Beehive’s clients include over 50 brands and companies, notably Malaysia Tourism, General Motors, Korea Tourism, Jubiliant Retail, India Bulls Finance and Bisleri, among others. Headquartered in Mumbai, the agency also has a presence in Delhi and Bengaluru.
Beehive Communications will be rebranded as Publicis Beehive and will operate as a unit within Publicis Worldwide’s global network. Under the direction of Sanjit Shastri, Founder and CEO, Beehive Communications, the current leadership team will continue to lead the agency and will now report to Nakul Chopra, CEO of South Asia for Publicis Worldwide. “Beehive brings both scale and strategic value to the Publicis offering in India. Coming on the heels of our earlier moves, this is another significant step towards realising our goal of being counted among the top agency networks in India. I look forward to partnering with Sanjit and his team to build a stronger Publicis,” said Mr Chopra, in a company statement.