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Realme expands footprint in SE Asia

Realme, the smartphone brand that specialises in providing high quality smartphones, has expanded into Southeast Asia, putting a strong focus on products that integrate strong performance and stylish design. Founded as a sub-brand of OPPO, Realme is now an independent brand targeted at global youth to deliver affordable technology equipped with the latest features.

Established in May 2018, Realme looks to bring performance and design that the young generation need from a smartphone.

Realme has surpassed business expectations with the launch of its first smartphone – the Realme1. Immediately after its launch in India at the same time, the Realme1 was sold out two minutes after it was made available, making it onto the Amazon ‘Best Seller’ list. 400,000 units of the Realme1 were also sold just two months after the launch; a testament to its excellent performance and appearance.

Realme’s latest series, the Realme2, set a new record during its launch in India when a total of 200,000 units were sold in under 5 minutes.

“With very few options available in the market to meet the ever-changing customer demand, Realme is focusing on bridging the gap by providing products with the latest innovations along with strong performance and stylish designs. As Realme is targeting the global market, we aspire to inject fresh momentum into the global smartphone industry,” said Sky Li, Founder and Global CEO of Realme.

Speaking at the launch of the Realme2, Madhav Sheth, Chief Executive Officer, Realme India said, “Being a young smartphone brand in the most diverse and thriving market in the world, we have witnessed unprecedented demand for our smartphones since launching Realme1. In just 30 days, we gained four per cent of the online market share, and were ranked 4th in the fastest growing online smartphone market. As a youth-centric brand, we will always thrive to offer customers with the best at optimum prices.”