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Reprise launches digital experience audit

Reprise, the full-service global performance media marketing unit of IPG Mediabrands, continues to build momentum with the introduction of Digital Experience Audit (DXA).

An internal product, DXA enables Reprise to stand apart from competitors by offering unrivalled standardisation, governance and transparency of agency practices. This helps to set the foundation that ensures best-in-class practices for planning and executing client campaigns, which impacts overall efficiencies and client returns. In the digital industry, DXA will provide the competitive edge, as well as build consistency at scale, which will prove a differentiator for Reprise.

“DXA is a significant milestone for Reprise. As the biggest product launch in the agency’s history, it reinforces Reprise’s credentials as a dynamic digital leader driven by innovation and success. We are constantly challenging ourselves to raise the bar on performance and deliver industry-leading products for our clients. This powerful online tool uses cutting-edge technology to provide our clients and brands with a clear indicator of their digital health, and allows us plan and execute campaigns which provide the most impact and highest level of return,” said Craig Ellis, Reprise Global COO.

DXA not only benefits clients by providing standardization and competitive insights, but it takes the auditing process to an entirely new level and measures overall performance, as well as progress. Clients will be able to see each step in the lifecycle of a campaign and get a full picture view of the momentum and overall success.

“The heart of DXA is an auditing platform that looks at specific digital channels including paid search and social, organic search, and mobile. DXA was designed so that over the course of an audit the progress of a campaign can be monitored to pinpoint areas of concern early on, allowing the agency to make changes quickly and efficiently. This can make all the difference in the world when it comes to gauging the overall success of a campaign. As DXA continues to evolve, additional audit channels will be added to make the product even stronger,” said Graham Wilkinson, Reprise Global Head of Product.

“Our APAC clients are demanding a fast and simple approach to identifying and acting upon gaps in their consumer experiences and marketing performance. DXA delivers on that, and more, with a simple cross-channel scoring system and recommended actions for score improvement. Better scores mean better consumer experiences and better business outcomes for brands. DXA will provide the backbone to our future client solutions,” said Ben Poole, Managing Director Reprise APAC.

DXA will be available globally beginning October, 2018.