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RTB House ties up with ZALORA to serve personalised ads

RTB House has partnered with ecommerce site Zalora. With the help of RTB House’s technology and retargeting platform, users who buy online on Zalora are served exclusive personalised adverts and offers based on their unique fashion and shopping interests. All personalised retargeting campaigns for Zalora brand are based on performance-based model of cooperation.

Tito Costa, Chief Marketing Officer of Zalora says, “Personalisation is a huge part of customer experience. Today’s consumers expect that information shared with them are relevant to what they’re currently interested in, as well as pertinent to their personal taste and style. With RTB’s technology advanced solution and performance-based payment model we can run more efficient and goal-oriented campaigns which will help improve our engagement with consumers.”

Zalora has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. It offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women, and has been redefining online fashion throughout Asia by providing the very best in high-street style and trends, innovative technology and customer service.

“We are very pleased to be working with Zalora, the fastest growing online fashion retailer in Asia and are sure that RTB House’s targeting technology and know-how will help to maximise results for Zalora brand,” said Jakub Ratajczak, Managing Director for APAC region at RTB House.

According to eMarketer, retail ecommerce sales will increase to USD 4.058 trillion in 2020, and Asia-Pacific will remain the world’s largest retail ecommerce market throughout the forecast period, with sales expected to top USD 2.725 trillion by 2020.

“Generally, Asian markets are very technologically developed and they quickly adapt to the latest innovations. The region has enormous potential for retargeting technologies. Cooperation with Zalora Group is a natural consequence of our business expansion,” added Mr Ratajczak.

The agreement between RTB House and Zalora concerns the Asian market, particularly Singapore, Malaysia, Indonesia, the Philippines, Taiwan and HongKong. Partnership between the two companies began in May 2016 and has strengthened RTB House as experienced provider of personalised retargeting for e-commerce.

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