SelectMedia has announced the appointment of Siddarth Correya as Managing Director of the APAC region. Based in Singapore, Correya will oversee operations and strategic expansion across the Asian region for the emerging Adtech Israeli company known for its full stack video delivery and monetisation solution. SelectMedia plans to launch the game-changing digital video advertising solution in Asia.
Correya comes with a rich experience of more than a decade in digital and mobile advertising. He will drive SelectMedia’s full stack solutions across both publishers and key demand partners in the region. SelectMedia is hoping to make a dent in the digital video marketplace by creating more transparency, control and value for all stakeholders
“I am truly excited about this new role. I look forward to enhancing the brand philosophy by delivering innovative technology solutions across the emerging markets in Asia. Israel is at the forefront of Digital Advertising with its cutting-edge growth of technology. Asia is a challenging market but the chance to drive innovative, value driven solutions and bringing these best practices to this growing market is what’s exciting”, said Correya.
Commenting on his new role Madi Bachar, Chief Revenue Officer said, “SelectMedia is gaining traction in the Asian region and is focused on aggressively expanding across the APAC market. Siddarth brings to this role a global business understanding and transformative skills through a balance of data-driven insights, integrated marketing solutions and entrepreneurship in the region. His proven skills in helping brands synchronise the product and technology is unique. His diverse experience across sectors and in-depth understanding is the perfect blend for our business here in Asia.”
Prior to joining SelectMedia, Siddarth has worked with a diverse set of organisations, from early stage start-ups to leading international organisations in India, Indonesia and Singapore. His last appointment as Mobile Marketing Director and Digital Director at Mediacom APAC saw the agency grow their mobile practice as an integrated part of their overall product. At Mediacom Siddarth has worked across leading brands such as P&G, Coca Cola, Dell, Mars and Fonterra.