What’s On

Social Media Week gears up for India

Approaching its third edition in India and second edition in Mumbai, Social Media Week (SMW) has announced key speakers, who are set to captivate the audience this September in Mumbai. The line-up of speakers includes social media influencers, bloggers, politicians, authors and international experts, each of whom will share views on the domain, through presentations panel discussions, debates, workshops, and more.

Digital Market Asia is Social Media Week’s media partner for India.

Some of the speakers from the marketer, agency and media owner side include Rishi Jaitly, Head, Twitter India; Vikram Menon, President & Country Head, OgilvyOne Worldwide, India; Anaggh Desai, Co-founder, 1+99 Experience Consulting; Mohandas Pai, Chairman, Manipal Group; Raheel Khursheed, Head of News, Politics & Govt @TwitterIndia; Kunal Jeswani, Chief Digital Officer, Ogilvy & Mather India; Deepali Naair, CMO, Mahindra Holidays & Resorts India; Prem Panicker, Managing Editor, Yahoo; Vasantha Kumar, Director Marekting & Communication India & South Asia, IBM; Viral Oza, MD, Nokia India and Sanjay Tripathy: Sr.EVP Marketing, Digital & eCommerce – HDFC Life.

The SMW in Mumbai will also see influencers and other experts such as Navdeep Suri, India’s current Ambassador to the Arab Republic of Egypt; Sean Gardner, Forbes #1 Social Media Influencer, Author, Co- founder of the Huffington Post “Twitter Powerhouses Series; Jeff Bullas: A Social Media Marketing Blogger, Strategist & Speaker, voted #14 Of Forbes Top 50 Social Media Power Influencers; Richard Lui, Asian-American journalist and news anchor for MSNBC and NBC News; Praveen Swami: National Editor, Strategic and International Affairs, The Indian Express, Rajkumar Hirani: Indian director, screenwriter and Film editor , National Award and Filmfare Award winner and Indian actor Huma Qureshi.

Based on this year’s theme for SMW, ‘Social media for Social Change’, the speakers will share insights through various sessions, including those on managing diplomacy through social media, social media and politics, building a career in social media, and new age fight club – social media, disruption and viral.

“I’m very excited to see many organisation and brands from different industries coming on board to curate sessions and making it the biggest crowd-sourced festival. Look forward to the five days social media festivity. I’m quite sure the there is lot more awaiting the audience,” said Rohit Varma, Founder & Managing Partner, R SQUARE Consulting Services.

“Social media and digital impact are changing the way brands function today. As an organisation, we are strong believers of this platform, and have leveraged it successfully for clients across categories. We are proud to be associated with SMW’s third stint in India, and look forward to engaging with marquee speakers at this platform, which connects people across borders and backgrounds; this year’s theme of the impact of social media on social change, will definitely bring to light, some interesting perspectives on how digital India thinks,” added Nikhil Dey, President, Public Relations at Genesis Burson-Marsteller.

The growing momentum of the initiative reflects in the number of sponsors, partners and speakers, who have come forward to support the event. Companies such as Microsoft (City Support Sponsor), Germin8, Unmetric, KPMG, UL and Wrangler are sponsoring SMW 2014.

“As GroupM we are delighted to continue our association with SMW. After a successful opening year in Mumbai and Bangalore in 2013, SMW is lining up an exciting fare this year. As social media channels proliferate and become meeting grounds of brands and consumers, SMW provides a great platform for enhancing knowledge and sharing best practices,” commented CVL Srinivas, CEO GroupM South Asia.

Swati Gauba

The author, Swati Gauba, is the General Manager of Digital Market Asia