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Sony India plans a digital first premiere of its upcoming series

Sony LIV, a digital video entertainment brand from Multi Screen Media (MSM), is all set to challenge some norms with the online premiere of Sony TV’s forthcoming mythological series ‘Sankat Mochan Mahabali Hanumaan’ on Sony LIV.

The show will present the tale of the ‘Hanumaan’ from the perspective of Lord Krishna. Uday Sodhi – Executive Vice President and Digital head of Sony Entertainment said, “Sony LIV Mobile app is one of the leading entertainment apps and it is featured amongst the top apps in the app world. The show offers a perfect blend of untold and popular mythology around Lord Hanumaan in a never seen before format, state-of-the art special effects, immersive visuals and stellar acts and performances. The show will present the tale of the mightiest God from his childhood, in a whole new way.”

Sony LIV aims at providing entertainment on the go for young India and this step reinstates this brand promise. The VOD service has been consistently bringing shows from Sony’s stable to its viewers on devices that they could access anywhere, anytime, including shows like KBC, Indian Idol etc.

“Our marketing innovations and promos have already created a lot of buzz for the show. Besides the web premiere, the show has also seen some unique digital innovations like live streaming of the Grand Press Conference held at Kingdom of Dreams and an auction of Mahabali Hanumaan’s Gada! Looking at the excitement over the internet and social media, we have decided to bring forward the launch and give netizens an exclusive preview of our most awaited show,” added Gaurav Seth, Senior Vice President of Marketing at Sony Entertainment Television .