What’s On

#sowhoknew: Google Nose Stinks

Is it really only a year since the official launch of the controversial yet highly creative Google Nose (a less than subtle play on the word ‘knows’)?

For those of you who missed it, this was the revolutionary new way to use search. Apparently Google Nose “leverages new and existing technologies to offer the sharpest olfactory experience available” and gives users the ability to search using sensors embedded in their device to detect aroma.

What is true is that the sense of smell is much more evocative than that of sight so it stands to reason that Google Nose is the natural successor to Google Glass.

It sounds scentsational doesn’t it?

However, Google Nose has not garnered the same kind of publicity as Google Glass maybe because consumers don’t see it as being as ‘funky’.

Several users also complained about some of the rancid smartphone features of Google Nose, particularly the ‘DogBreath’ app which monitors the air you exhale as you are speaking into your device and then reports back to you on whether you have halitosis. Nose then ‘picked’ search options via the app and sent the user recommendations on items such as toothpaste, chewing gum and mouthwash. Sadly reviews of ‘Dogbreath’ on Google Play were fetid and it was quickly removed.

Given that ‘Nose’ has been on the market for 12 months (launched on April 1, 2013) and the uptake has been mephitic, if not miasmic, there are now rumours circulating that they will be launching an exciting new development to replace Google Nose sometime before midday today.

And that is nothing to be sniffed at.
Google’s April 1 prank in 2013

Other Google gags this year:

Steve Blakeman

Steve Blakeman is the Global Media Lead - Nestlé at Mindshare. Previously, he was the Managing Director - Global Accounts, OMD Europe. Previously, he was the CEO, Asia Pacific – OMD. Prior to that, he was Global Chief Integration Strategy Officer (Asia Pacific) for IPG Mediabrands (Initiative & Universal McCann). He has also had stints as worked as Managing Partner at Omnicom Media Group owned media agency, PHD where he successfully launched their second office in the UK. He began his career at JWT and has over two decades of experience in advertising, media and marketing communications.