What’s On

#sowhoknew: It’s iTime for an Apple launch…

The rumour mill has gone into overdrive with the official launch of the iPhone 6 scheduled for tomorrow – Tuesday September 9. So what has Apple got ‘in store’ for us?

Well let’s take the iPhone 6 first. What seems almost certain is that it will be available in two sizes. The predictions are that there will be a standard version (a 4.7 inch device) but additionally there will be a super-sized a 5.5-inch model (being referred to as the iPhone 6L – which apparently means Large). And ‘large’ is what you could call the supposed price premium – estimated to be an extra USD 100.

Various other rumours abound with reports of a new highly durable ‘Sapphire Glass’ display, NFC capability paving the way for iWallet, increased memory capacity up to 128GB and a new type of battery which will last up to 25 per cent longer.

And there is a veritable vortex of chatter about Apple’s supposed first foray into wearable tech with the announcement of the iWatch – if that is what it’s going to be called of course. The speculation on names is bewildering including iWatch, iTime, iWear, iBand etc. Whatever they decide to call it (if indeed they do announce it) the supposed features are meant to be pretty cool.

Of course it will sync seamlessly with your iPhone 6 and be able to offer the same features (albeit pared down) from voice to mail and settings to apps. Beyond that it will offer an array of health related features from the usual ones offered by Nike Run/ Fuelband (distance travelled via GPS or step activity) to more sophisticated measurements of body temperature, blood pressure and sleep patterns. Maybe it should be called the iFit?

But of course, this is all idle speculation until 10 am Cupertino time tomorrow. Don’t forget to set your (i)watch…

Steve Blakeman

Steve Blakeman is the Global Media Lead - Nestlé at Mindshare. Previously, he was the Managing Director - Global Accounts, OMD Europe. Previously, he was the CEO, Asia Pacific – OMD. Prior to that, he was Global Chief Integration Strategy Officer (Asia Pacific) for IPG Mediabrands (Initiative & Universal McCann). He has also had stints as worked as Managing Partner at Omnicom Media Group owned media agency, PHD where he successfully launched their second office in the UK. He began his career at JWT and has over two decades of experience in advertising, media and marketing communications.