What’s On

#sowhoknew: The 8th Deadly Sin on Facebook

I really don’t care what type of dog you think you are. Or the country you say you should be from. Or the colour that supposedly represents your personality. Or the decade you should have been born in. Or type of music that represents you. Or breakfast cereal, type of flower, dance move, supermarket, infectious disease or any other bafflingly mundane connection you care to choose from.

Ok rant over. I feel a little better. So (deep breath) is it just me who is totally irritated by the new blight of Facebook questionnaires?

A few months ago I listed the ‘7 Deadly Sins of Facebook’. It featured items such as the Boast Post etc. But clearly now there are 8 Deadly Sins. Arguably, this latest addition is the worst to date.

For example, I am reliably informed that a significant proportion of my Facebook chums are epitomised by the colour orange. Why? Too much sun? A penchant for Jaffa Cakes? Frankly, I have no idea. And equally, I don’t give a damn. Apart from the vital seconds that I have spent reading this tiresome drivel and the knowledge that I can’t get that time back.

So please, cease and desist. For the record, the only person interested in what type of cheese you are, is you. And that is all. Except… you absolutely need to know that I am a Labrador, France, Turquoise, 70’s, Hard Rock, Corn Pops, Sunflower, Moonwalk, Tesco and Rabies. Oh and Feta.

Steve Blakeman

Steve Blakeman is the Global Media Lead - Nestlé at Mindshare. Previously, he was the Managing Director - Global Accounts, OMD Europe. Previously, he was the CEO, Asia Pacific – OMD. Prior to that, he was Global Chief Integration Strategy Officer (Asia Pacific) for IPG Mediabrands (Initiative & Universal McCann). He has also had stints as worked as Managing Partner at Omnicom Media Group owned media agency, PHD where he successfully launched their second office in the UK. He began his career at JWT and has over two decades of experience in advertising, media and marketing communications.