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SpotX hires new Demand Facilitation Director in Indonesia

Global video advertising and monetisation platform SpotX has appointed Tri Meyliana Sadewi (Dewi) as Director of Demand Facilitation for Indonesia.

Dewi will be based in Jakarta with the primary role of helping brands connect with Indonesian premium video audiences.

She joins SpotX after spending time with other ad market leaders AdColony, Big Mobile and Vserv.

“We’re excited to have Dewi join the SpotX team to help drive our continued expansion in Indonesia. Dewi has a wealth of experience and relationships in Indonesia. Her expertise will help brands, agencies and DSPs maximise the reach and effectiveness of their video ad campaigns. By calling on SpotX’s premium video inventory partnerships from across Indonesia and Asia’s biggest publishers and broadcasters, Dewi is in a unique position to connect brands with brand-safe, targeted audiences,” SpotX Asia’s Managing Director, Gavin Buxton, commented.

Dewi has particular expertise in mobile from her time at Big Mobile and AdColony that will help advertisers with cross-screen video ad campaigns.

“I’m excited to help advertisers plan mobile and cross-screen video ad campaigns,” Dewi said. “This new role will be a culmination of my time working on mobile ad platforms, allowing me to bring this experience to help clients plan advanced, cross-screen campaigns.”

Dewi continued, “Consumers in Indonesia have been leapfrogging desktop devices straight to mobile devices for years, and demand for video on mobile screens has reached a critical mass. Premium publishers are responding, opening up exciting new advertising opportunities for brands.”

Dewi began with SpotX in August 2018.