Top 5 data predictions for 2019

As fraud continues, data quality will grow as a concern Audience data quality is a growing challenge for the industry. Invalid traffic through bots is especially harmful, and can skew ...
READ MORE +As fraud continues, data quality will grow as a concern Audience data quality is a growing challenge for the industry. Invalid traffic through bots is especially harmful, and can skew ...
READ MORE +Ad fraud appears on over half (52 per cent) of uncertified apps and in nearly one tenth (8 per cent) of certified app traffic, according to a new whitepaper released by Sizmek, an open ad ...
READ MORE +The advertising industry all around the world has been facing two big problems: ad-blocking and ad-fraud. These problems have been costing the industry billions of dollars annually. ...
READ MORE +Ad fraud is jeopardising the integrity of programmatic trading and its prevention is critical to the success of the digital advertising ecosystem as a whole. Marketers in the region have ...
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