As digital continues to drive disruption in advertising, mobile advertising spend is expected to overtake desktop this year, reaching 56 per cent in terms of share of global digital ...
READ MORE +
China saw its first quarter ad spending on mobile nearly double and grow by 90 per cent since the same quarter last year, according to the Global Trends in Mobile Advertising report by ...
READ MORE +
As the year comes to a close, MAGNA Global has revisited its advertising revenue forecasts and highlighted that global ad revenues reached USD 503 billion this year, showing a growth of ...
READ MORE +
Global advertising spend will grow by four per cent in 2015 to USD 529 billion, which is a slight decline from the 4.6 per cent predicted in March 2015, according to a report by Carat. ...
READ MORE +
“To create a company where anyone who wanted to touch the brand could have access to it” – that was her vision. Simple, Powerful and Embracing - that had the customer at the centre of ...
READ MORE +
