The first ever sanitary pad campaign to feature red blood rather than the usual blue gel has just been released by Bodyform in the UK. The ad is creating real controversy with some saying ...
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“Nobody counts the number of ads you run; they just remember the impression you make,” said the late Bill Bernbach, often heralded as the original Don Draper. This couldn’t be more true ...
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One of the biggest reasons marketers are giving up on Facebook is that they are continuously failing to get Facebook targeting right. A big part of this has to do with the ignorance that ...
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Ever since the decision to leave the EU was made, the advertising industry has been ruminating on the potential implications of Brexit. Will it lead to an exodus of advertising budgets, ...
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Digital media has been the forerunner of growth for the advertising industry in India. Every year, an increasing proportion of marketing budget is spent on digital media due to the ...
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Digital spend is the primary driver of advertising revenue growth in APAC. All incremental spend is coming from digital revenue growth; offline advertising revenues were down by -0.3 per ...
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Instagram ads are going to become more personalised for users as Facebook is introducing the retargeting feature of dynamic ads on the platform. Dynamic product ads were launched on ...
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Advertising’s come a long way since the Marlboro man taught us the benefits of smoking and doctors were 'prescribing' Coca Cola to babies. We’re a savvy market these days – more global ...
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With the rise of adblockers, there has been an industry debate on whether advertising has been helping brands or not. In a research done by Grey Group Australia it was found that about 79 ...
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The four of us are standing around my mother, she’s still under anaesthesia. Our eyes are glued to the tube extending from underneath the blanket into the bag hanging under the bed. We ...
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