The APAC region is projected to remain a global leader in the app space, leading by both downloads and revenue, according to the latest global report by App Annie. Of the APAC markets, ...
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How do you go about choosing an ad network to monetise your app? Ad networks typically specialise in specific ad formats, payment models, geographic regions, and advertiser types. Each ...
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Ad fraud appears on over half (52 per cent) of uncertified apps and in nearly one tenth (8 per cent) of certified app traffic, according to a new whitepaper released by Sizmek, an open ad ...
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Recently, the news broke that Parse is shutting down. With Parse retiring its service, many developers are wondering how to find a tool they can trust for the long haul. Parse, a ...
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In a direct challenge to Google, Facebook has now extended the Audience Network beyond apps to include mobile web support. This is a major move for the company as it opens up the platform ...
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India is soon going to be home to the largest online user base after China, overtaking U.S.A recent report by Goldman Sachs estimates that the Indian e-commerce market is all set for a ...
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Mobile has been the star of the year 2015 and will continue to shine through 2016. In my opinion, these are the key trends that will drive the mobile marketing industry in the coming ...
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India’s app Economy is witnessing exponential growth. A study published by ICRIER and IAMAI estimates direct employment in this industry to range between 151,230 and 159,010 by 2016. ...
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App developers and publishers are planning to take their apps further: designing for multiple operating systems and devices, making inventory available on programmatic channels, and ...
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One thing is true for all marketers and app developers: retaining app users is difficult. There is likely a threshold of how many apps people will interact within a month– just over a ...
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