China marketers’ rosters are shrinking, and they are moving more business to local agencies, according to the seventh wave of R3 and SCOPEN’s Agency Scope Study. The shift towards local ...
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Looking back at the latest edition of 11.11, the overwhelming feeling is that basic laws of economics don’t always prove to be true: diminishing returns and soft growth landing do not ...
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Alibaba is setting up an innovation programme that will increase its research and development budget to $15 billion over the next three years. The programme will have seven research ...
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In China, video is the fastest growing ad format within digital, and by 2021, eMarketer expects it will overtake spending on traditional TV, accounting for 13.4 per cent of all media ad ...
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Ogilvy Beijing has promoted Adrian Zhu to Group Executive Creative Director (GECD) of Ogilvy Beijing. His appointment is expected to further strengthen Ogilvy’s leadership in the region. ...
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The enormous business opportunity China presents is a pull for any Australian business looking to expand. Given its geographical proximity to Australia, the estimated 780 million internet ...
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Twenty per cent of Internet users in China accessed only via mobile devices, double the United States proportion of 10 per cent, according to data released by comScore & CTR Market ...
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China saw its first quarter ad spending on mobile nearly double and grow by 90 per cent since the same quarter last year, according to the Global Trends in Mobile Advertising report by ...
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The Havas Group has signed a joint-venture with Guangdong Advertising Group Co., China's advertising company, marketing & communications group. The Havas Group will own 51 per cent of ...
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The APAC region is projected to remain a global leader in the app space, leading by both downloads and revenue, according to the latest global report by App Annie. Of the APAC markets, ...
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