iMARS Communications will provide communication support in China for diHouse, one of the largest Russian distributors of digital technology. The agency will represent the company's ...
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McCann China announced today the appointment of a Chief Creative Officer, Yinbo Ma, who will join the agency in August. Taking up a new role, based in Shanghai, Yinbo will report to ...
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China marketers’ rosters are shrinking, and they are moving more business to local agencies, according to the seventh wave of R3 and SCOPEN’s Agency Scope Study. The shift towards local ...
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Looking back at the latest edition of 11.11, the overwhelming feeling is that basic laws of economics don’t always prove to be true: diminishing returns and soft growth landing do not ...
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Alibaba is setting up an innovation programme that will increase its research and development budget to $15 billion over the next three years. The programme will have seven research ...
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In China, video is the fastest growing ad format within digital, and by 2021, eMarketer expects it will overtake spending on traditional TV, accounting for 13.4 per cent of all media ad ...
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Ogilvy Beijing has promoted Adrian Zhu to Group Executive Creative Director (GECD) of Ogilvy Beijing. His appointment is expected to further strengthen Ogilvy’s leadership in the region. ...
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The enormous business opportunity China presents is a pull for any Australian business looking to expand. Given its geographical proximity to Australia, the estimated 780 million internet ...
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Twenty per cent of Internet users in China accessed only via mobile devices, double the United States proportion of 10 per cent, according to data released by comScore & CTR Market ...
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China saw its first quarter ad spending on mobile nearly double and grow by 90 per cent since the same quarter last year, according to the Global Trends in Mobile Advertising report by ...
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