Sizmek Inc., the independent buy-side advertising platform has partnered with DoubleVerify, comScore and Integral Ad Science (IAS) to grant advertisers greater workflow efficiency for ...
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comScore has extended access to its free viewability measurement solution around the globe. First announced in April 2017, comScore Viewability has completed live testing by worldwide ...
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comScore has made major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel data ...
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Twenty per cent of Internet users in China accessed only via mobile devices, double the United States proportion of 10 per cent, according to data released by comScore & CTR Market ...
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Google Sites, Yahoo Sites and Twitter ranked as the top three online video properties by unique viewers in April 2016 in Japan, according to the comScore Video Metrix.The comScore data ...
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Platform One's demand-side platform, MarketOne, has leveraged comScore's validated Campaign Essentials (vCE) for digital campaign viewability measurement. comScore vCE allows advertisers ...
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Purpose-built, native video ads drove significant lift for brands, as the native, in-feed, auto-play videos grew rapidly, according to a joint study by Opera Mediaworks and comScore. The ...
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Positioned, as comScore is, at the intersection between the content and advertising sides of the digital ecosystem, we gain a privileged perspective on the way in which the abundant ...
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Singapore consumers are considered one of the most avid shoppers globally. This explains not only from the number of shopping malls in the city but also given the fact that the market was ...
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One of the biggest perceived setbacks for the digital domain is the lack of an industry currency and attempts to create one have not necessarily been successful in the past, given the ...
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