Developing a Winning Content Marketing Strategy for Social Media
Gone are the days of pushy outbound calls and unsolicited newsletters .
READ MORE +Tag: Content Marketing
Content marketing trends to watch out for in 2019
Going into 2019, content marketing seems to be all the buzz, but it isn’t exactly a new concept. One of the earliest forms dates to the 1930’s when one company would sponsor program ...
READ MORE +Why knowing your target audience is the Holy Grail of content mktg
As a digital marketer, you're likely convinced you know your target audience inside and out. But how often do you do a data-based audience research? If your answer is "rarely," it's time ...
READ MORE +Demystifying AR & VR: The game-changer revolutionising content mktg
Statistics show that VR and AR technology will have a projected economic impact by 2020 of USD 15.6 billion annually, and over the next few years, AR and VR experiences will be found in ...
READ MORE +Outbrain expands programmatic service to AppNexus
Outbrain has launched Outbrain Programmatic Access (OPA), available on AppNexus, the advertising technology company. The service, available to customers worldwide, integrates programmatic ...
READ MORE +Taboola launches Facebook ‘news feed’ inspired feature for publishers
Content marketing platform Taboola has launched the Taboola Feed - a continuous-scrolling feed and a new content discovery experience for advertisers and publishers. Users will now be ...
READ MORE +How India’s demonetisation can help publishers & content marketers
The Indian government’s November 2016 announcement on demonetisation had sparked significant impacts to various sectors across the country, and the publishing industry is no exception. ...
READ MORE +Content 2020 – A look at the new digital era
Today’s increasingly connected world has introduced a slew of new digital media platforms, each jostling for the attention of 'digital-native' consumers. This has put immense pressure on ...
READ MORE +5 steps to start developing your content mktg plan
Content is here to stay. According to recent estimates, the content marketing landscape in Asia is growing at a steady pace of five to 10 per cent per year. Now, you might have a few ...
READ MORE +How to stay focused on content marketing efforts
There is no denying the importance of good content in almost all forms of marketing. As a marketer, you might be trying to keep up with producing enough content that can be distributed ...
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