In China, video is the fastest growing ad format within digital, and by 2021, eMarketer expects it will overtake spending on traditional TV, accounting for 13.4 per cent of all media ad ...
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Digital advertising spend has continued its inexorable climb reflecting increasing consumer consumption of digital formats, reaching 48.6 per cent of all advertising spend for calendar ...
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Digital investment will surpass TV in five more markets - Hong Kong, Taiwan, France, Germany and Ireland - in 2017, GroupM's latest Interaction report found. In its This Year, Next Year, ...
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The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40 per cent. This comes despite increasing ...
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Advertisers in Indonesia will spend USD 11.39 billion on ads this year. This shows an increase of 16 per cent over 2014 spending levels, eMarketer’s latest forecast highlighted. The ...
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“With our vision to become the category defining global digital agency it was the logical next step. Asia is an enormously exciting area for us and our clients and with the growth under ...
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