Internet penetration and adoption of digital media in India is growing at an unprecedented rate, which is creating huge opportunities to tap into the unchartered arena of digital space in ...
READ MORE +
Global ad spend growth will reach +3.8 per cent in 2019, following +4.1 per cent in 2018, taking total investment to USD625 billion, according to Dentsu Aegis Network’s latest advertising ...
READ MORE +
The Indian M&E industry is growing at 15 per cent CAGR and is expected to double in size over the next five years. Almost all the sub-segments are growing in double digits. The ...
READ MORE +
Worldwide, the business of broadcast is typically categorized into three verticals: the entertainment piece (GECs, English, Hindi, Regional, Music and other entertainment), the News & ...
READ MORE +
Advertising revenue is expected to grow by 3.7 per cent globally in 2017 to USD 504 billion, according to the latest MAGNA forecast. This however shows a noticeable drop from 5.9 per cent ...
READ MORE +
I crowd-sourced some opinions on 'how PR has evolved' via Facebook before this article was penned, and 'chaotically', 'always-on', 'unpredictably' and 'intense' were among some of the top ...
READ MORE +
Digital investment will surpass TV in five more markets - Hong Kong, Taiwan, France, Germany and Ireland - in 2017, GroupM's latest Interaction report found. In its This Year, Next Year, ...
READ MORE +
Over the last few years, technology has transformed the consumption of television. As a result, the pay-TV industry is undergoing a period of change and development with intensifying ...
READ MORE +
The New Year, as always, brings us many trend predictions. As I read through them all, I wonder if everyone is trying too hard – and in ways that are becoming far too complex, in reaching ...
READ MORE +
As the year comes to a close, MAGNA Global has revisited its advertising revenue forecasts and highlighted that global ad revenues reached USD 503 billion this year, showing a growth of ...
READ MORE +
