If there’s any evidence that gamification has hit its hype peak, this is it. Gartner made a prediction in 2011 that by 2015, more than 50 per cent of companies that manage innovation ...
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Who doesn’t like playing games? The fun, frolic and enjoyment can bring out the child in even the coldest of people. Now, what if use this fun and enjoyment in some other context; let’s ...
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The power and reach of the digital space in today’s world is growing at a tremendous rate with many brands realising the importance of adopting digital strategies within their larger ...
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India is one of the biggest mobile markets in the world in terms of the sheer mobile penetration and the fact that mobile has turned to be the first device for a significant number of ...
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'Gamification' is quite the buzzword for brands as part of their marketing strategies in a digital world. The digital environment and hyper connectivity has changed the dynamics of ...
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