Ad blocking will force marketers not only to make ad formats less intrusive, but also more personalized and relevant. The key to that is understanding real human behaviour - where people ...
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In the new data released by GlobalWebIndex almost two-thirds of Smart Speaker and Voice Search Users say they are brand-loyal, with users in North America and Latin America most likely to ...
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With the emergence of TV streaming devices and the rise of OTT apps in the recent years, the TV content viewing habits have changed considerably. Smartphones and tablets have been added ...
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GlobalWebIndex's data on how entertainment makes it mark in the final stage of the purchase journey – the brand advocacy stage – shows that 16 per cent internet users cite the prospect of ...
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With launch of many affordable smartphones, the number of digital consumers who own a smartphone has risen to 94 per cent, according to GlobalWebIndex's chart, In terms of the region, ...
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With the increasing popularity of social, even major news brands find more users coming from the medium than their own websites. According to GlobalWebIndex's survey, across 25 named ...
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With the growth in online TV's popularity, consumer habits have changed in content consumption. However, despite the shift in consumer habits, the importance of traditional TV sets still ...
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The apps in the food/restaurant category have helped some restaurant chains increase consumer engagement while also making their food delivery processes better. GlobalWebIndex's data ...
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Recently, Apple launched a new tool in the latest Safari browser which will block third-party ad-trackers. GlobalWebIndex's latest chart shows that anti-tracking tools are already being ...
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Our entertainment consumption habits have been changing - and even as TV is not the only medium we consume content on, OTT players are looking to differentiate themselves from the ...
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