Going into 2019, content marketing seems to be all the buzz, but it isn’t exactly a new concept. One of the earliest forms dates to the 1930’s when one company would sponsor program ...
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Asia was slower to launch Over the Top (OTT) video offerings compared to the western markets. However, statistics reveal that the market is starting to shift with Southeast Asia leading ...
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The first phase of programmatic advertising and media buying was focused on the shift away from ad network bundling to precision targeting, cost reduction and display-led automation. ...
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Out of a rating of ten, with ten being on-par with the most advanced markets, senior marketers in Singapore, rate the market's level of digital measurement at four, indicating that ...
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Mobile screens are regularly being used for streaming longer-form video, according to a new Interactive Advertising Bureau (IAB) survey. Thirty-six per cent of total respondents of the ...
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People today are watching more video content than ever before. Whether short-form or long-form, video is becoming available to an increasing number of people across additional devices ...
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It’s no secret that the advertising world is changing. At the Cannes Lions International Festival of Creativity last week, WPP Chief, Sir Martin Sorrell said, “Cannes is expanding into ...
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Video advertising continues to grow at a torrid pace, and it is no surprise that global organised criminals have been licking their chops at the prospect of taking advantage of the ...
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Australia has gained its place as one of the most advanced digital advertising industry. The size of the business too is now reflecting this trait. Online advertising expenditure ...
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One of the biggest perceived setbacks for the digital domain is the lack of an industry currency and attempts to create one have not necessarily been successful in the past, given the ...
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