Initiative, the culturally-driven media agency within IPG Mediabrands, has appointed Will Anstee to APAC President. He will report to APAC CEO IPG Mediabrands Leigh Terry, and Mat Baxter, ...
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Initiative, the culturally-driven media agency within IPG Mediabrands, has appointed David Johnson to Chief Strategy Officer. A veteran in strategic planning, digital, content and ...
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Initiative, the culturally-driven media agency within IPG Mediabrands, has been awarded global media duties for the LEGO Group following a competitive pitch process. The LEGO Group is ...
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Reckitt Benckiser (RB) has ended 2013 with some big changes in its media partners globally, the impact of which will also be seen in Asia. The newly appointed media partners on the FMCG ...
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DirectAsia.com has awarded its media planning, buying and marketing consultancy duties to IPG Mediabrands. The online insurance company with offices in Singapore, Hong Kong and Bangkok, ...
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Initiative Australia and the IPG Mediabrands group of businesses have been awarded the Sony Music Australia media communications portfolio after a competitive pitch among leading media ...
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APAC companies have managed to score seven Media Gold Lions this year. In addition, there are 12 Silver Lions and 13 Bronze Lions. Australia leads the pack with 10 Media Lions comprising ...
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Even as digital media is gaining in popularity as the medium of choice for marketing, experts in the industry are looking at ways of how traditional platforms can be leveraged with ...
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Social media is having a profoundly positive impact on TV viewing, as a new group of highly-engaged TV viewers are connecting with peers over social networks to talk about programs and ...
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More and more consumers in Philippines are moving away from their CRT television sets to buy flat TV panels with internet capabilities. A recent study by research agency GfK Philippines ...
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