As marketers gain access to an increasingly large repertoire of tools, post timings still remain a tried and true, cost efficient method of maximising reach. So then, comes the ...
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In the age of the macro-influencer, picture sharing sites such Instagram are flooded with images from celebrities giving us a secret glimpse into their luxury lifestyles. However, a ...
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The start of a new year can be both an exciting and somewhat anxious time for business leaders. Understanding trends, anticipating potential shifts in consumer behaviour and responding ...
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Instagram is officially at the forefront of the social media marketing world. The platform is now one of the fastest-growing social media channels, with over a billion users. It’s safe to ...
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Stories have been captivating audiences across social media platforms, allowing brands and users to give their Followers a glimpse into their life-moments for a limited time. While ...
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Marketers are seeing the growing demand from audiences to share more authentic and transparent content. They face the constant challenge of staying relevant and competing for attention ...
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With the start of the new year, we at Instagram, wanted to share some predictions for 2018. These are based on the consumer behaviours we've seen in 2017 from our 800m strong community, ...
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Instagram is a highly popular online advertising channel that's bringing value to two million marketers across the world. Recently, Instagram has been rapidly expanding its user base. ...
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Instagram now has more than two million monthly active advertisers, doubling its advertiser base in the last six months. Mobile video drives growth for the platform as the company data ...
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As Instagram Stories completed one year, the company's internal data found that teens are the strongest consumers and producers of this format. Teens consume four times more Stories per ...
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