Digital spend is the primary driver of advertising revenue growth in APAC. All incremental spend is coming from digital revenue growth; offline advertising revenues were down by -0.3 per ...
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As the year comes to a close, MAGNA Global has revisited its advertising revenue forecasts and highlighted that global ad revenues reached USD 503 billion this year, showing a growth of ...
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The development of the global programmatic market and ecosystem in 2015 will be motivated by three key driving forces, a report by Magna Global highlighted. Firstly the programmatic ...
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As 2014 gets into the second half, Magna Global has updated the ad forecast for the year. Still spelling good news for the region, the forecast indicates that Asia Pacific advertising ...
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While a successful programmatic infrastructure is not built overnight, the lessons learned from developed programmatic markets continue to translate to younger markets that are now ...
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As the media industry continues to grapple with the rise of data as applied to all media investment decisions, companies are looking at ways to demystify data and apply it for solutions ...
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Magna Global’s ad forecast for 2014 spells some positive news for global advertising revenues. In specific, Asia and the digital landscape are slated to record some high decibel ...
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The growth path of programmatic buying, despite the various conversations that agencies are yet to see any scale in the programmatic side of their business, seems to be on the right ...
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Courtesy its dynamic nature, digital media will continue its double-digit growth in 2013. Global digital ad revenues will increase by 13.4 per cent to be at USD 113.6 billion. Growth will ...
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