For the longest time, the magnitude of a bank’s influence had been manifested in monumental skyscrapers lining up Wall Street and the Central Business Districts in Hong Kong and ...
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The Mobile Marketing Association (MMA) is organising its signature MMA Forum in Singapore on November 20, 2015 which focuses on 'Acquiring, Reaching and Engaging the Right Consumers with ...
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The average mobile web user in Vietnam consumes 7.1 hours of media per day, according to an InMobi study. The study was conducted in partnership with the Mobile Marketing Association ...
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Smartphone usage in Asia Pacific continues to grow at a pace on par with the rest of the world, with page-view volume on mobile websites and apps approaching global averages, according to ...
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Want to improve your campaign performance? Increase your mobile spend. Marketers can easily get better results for their campaign without going over the budget, just by raising their ...
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Take a look around when you’re walking down the street, and I’ll be surprised if you don’t find just about everyone checking their phone. Many probably even have a second phone in their ...
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Not too long ago, the Mobile Marketing Association (MMA) Asia Pacific, organised its first-ever Mobile Marketing Association Forum (MMAF) in Indonesia. Attended by an overwhelming 450 ...
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It has been 20 years when the first banner ad on the web by AT&T in the United States went live. With a copy as simple as 'Have you ever clicked your mouse right here?', display ...
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Mobile has found a place of prominence in the marketing ecosystem in China, that is already one of the largest digital markets globally. A number of surveys have highlighted how mobile is ...
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It has been a wonderful week - a lot of party, sleepless nights but a lot of learning. There is enough learning that I can sit and review for the next three months and apply to the year ...
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