The Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The ...
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In an effort to target millennials who are active users of social media, Dentsu Singapore, part of Dentsu Aegis Network, has created ‘Canon Instazoom’ for the Canon Powershot SX60 HS – a ...
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Increasing disposable incomes, greater foreign investment and tourism spend, combined with a growing population have all contributed to Southeast Asia’s beer consumption growing at one of ...
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Apple’s recent announcement of a feature on its iOS 9 mobile operating system re-started a familiar debate on whether ad blocking helps or harms the ad industry. Just last week, one such ...
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Purpose-built, native video ads drove significant lift for brands, as the native, in-feed, auto-play videos grew rapidly, according to a joint study by Opera Mediaworks and comScore. The ...
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New ad formats on digital such as video, interstitials and native have become ubiquitous, a MoPub Twitter report highlighted. While banner ads continue to dominate app monetisation ...
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Banner ads have been around since 1994, almost as long as the consumer internet. But let's face it, we've been there and done that. So marketers today often brush them aside in favour of ...
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We no longer go online; we live online. This change has fragmented the consumer decision journey into hundreds of real-time, intent-driven micro-moments. Being constantly connected has ...
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Indonesian fashion and beauty e-commerce retailer, Berrybenka, launched a multi-device programmatic display strategy in order to reach its customers and prospects with personalised ads, ...
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Digital's role for small and medium sized businesses (SMBs) in fast growth markets has become an important topic of deliberation for industry stakeholders. Digital, when tapped on aptly, ...
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