Pinterest recently launched an interactive search function called Pinterest Lens which allows users to image-search for products. GlobalWebIndex's latest chart shows that social plays an ...
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Last week Google announced the launch of app streaming, taking a big step towards the creation of a 'Web of Apps'. The logic behind Google’s decision is that at present about 40 per cent ...
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Ecommerce players in India are gearing up for the Indian festive season with occasions such as Rakshabandhan, Diwali, Christmas and New Year lined up for the rest of the year. Such events ...
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There is a new form of commerce making its way into our lives – social commerce. After Pinterest and Instagram, Facebook also is coming out with a ‘Shop’ feature soon. Google added the ...
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Like that polka dotted dress on Pinterest? Want to sign up for vacuum packing for food the one you saw on Instagram? Enter the new age of social commerce. Social media is moving on from ...
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Advertising has come to Pinterest as it launched its Promoted Pins for all advertisers starting January 2015. The company had started a beta program for brands to test out Promoted Pins ...
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The year 2014 started with a death sentence for Facebook. In January, a research company called Global Web Index published a study showing that Facebook had lost nearly one-third of its ...
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It was one long week, I attended 21 (mostly) inspirational presentations, went to 14 meetings, drank several (?) glasses of rose, consumed a dozen tubes of Pringles from the mini bar (who ...
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Social commerce is no Amazon-killer. It is also not just about simple click-to-buy. In these evolving times of social media, social commerce is more about product inspiration, curation, ...
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Social media has grown year on year and 2013 was no different. However, with an array of investments, acquisitions, roll-out of new features making brands reconsider their marketing ...
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