As Indian marketing industry matures real time marketing is gathering pace as the marketers are moving away from sample based data to audience based data. Data analytics on individual ...
While a successful programmatic infrastructure is not built overnight, the lessons learned from developed programmatic markets continue to translate to younger markets that are now ...
Programmatic advertising has not only evolved year-on-year to make a clear place for itself in the future of the business but has also opened up new opportunities for industry ...
Real time media platform, Brandscreen, has taken a closer look at key real-time media industry insights and trends that are affecting trading desks and advertisers across Asia Pacific.
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