Top 5 data predictions for 2019
As fraud continues, data quality will grow as a concern Audience data quality is a growing challenge for the industry. Invalid traffic through bots is especially harmful, and can skew ...
READ MORE +Tag: publishers
Giving publishers a fair deal
When I met my wife years ago, she was my sales rep. I won’t say that totally endeared me to the sell-side but it certainly helped. However, most of my training was in finding ways to buy ...
READ MORE +Video becomes fastest growing ad format in Q2 2017: Smaato
With rise in consumption of online video content globally, publishers are also doubling down on the format, according Smaato's latest mobile advertising report. The report highlights ...
READ MORE +Outbrain expands programmatic service to AppNexus
Outbrain has launched Outbrain Programmatic Access (OPA), available on AppNexus, the advertising technology company. The service, available to customers worldwide, integrates programmatic ...
READ MORE +How India’s demonetisation can help publishers & content marketers
The Indian government’s November 2016 announcement on demonetisation had sparked significant impacts to various sectors across the country, and the publishing industry is no exception. ...
READ MORE +CNN’s Rob Bradley on why audience insight is better than CTRs for publishers
When Rob Bradley, Global VP of Digital Commercial Strategy at CNN, joined the media company in May 2015, he was given the mandate to embrace the digital world further and grow the digital ...
READ MORE +Why the merging of creative & programmatic has taken center stage
The first phase of programmatic advertising and media buying was focused on the shift away from ad network bundling to precision targeting, cost reduction and display-led automation. ...
READ MORE +Google drops right-side SERP ads: What does it mean for advertisers?
Last week Google confirmed a significant update to its search engine results page (SERP) with the removal of the right hand side ads on desktop. This change comes as a result of ...
READ MORE +Facebook to open up Instant Articles to all publishers
When Facebook launched the Instant Articles feature in May last year, it was only available to select publishers. But now the company will be opening to feature to all publishers on April ...
READ MORE +2016: The year for publishers
There was a time where new-age digital publishers were ahead of their traditional counterparts when it came to traffic growth. But things changed quickly, and in 2015, we saw the ...
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