Reckitt Benckiser Archives - Digital Media Marketing News

What’s On

Is Lunchtime the new Primetime?
The reality of data, technology and personalisation
#mooinsights: Programmatic TV: Television buying of the new age
A Step-By-Step Guide to Conducting An Effective Social Media Competitive Analysis
Are brands in APAC ready for the podcast explosion?

Tag: Reckitt Benckiser

Agencies

Initiative & Carat added to RB’s global roster along with Havas Media & ZO

December 17, 2013 Mahua Roy

Reckitt Benckiser (RB) has ended 2013 with some big changes in its media partners globally, the impact of which will also be seen in Asia. The newly appointed media partners on the FMCG ...

READ MORE +

About DMA

Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.