Rohit Dadwal, MMA Most of us would have responded with a ‘Finally!’ when Microsoft announced that it has agreed to buyout Nokia’s handset business on September 3, 2013. The deal has ...
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Rohit Dadwal, MMA Asian shoppers have proven tremendously receptive to online shopping, and according to industry estimates Asia will be the leading region for e-commerce by 2016. The ...
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Where most marketers are spending 2 per cent of their overall marketing budgets on mobile, Mondelez International has committed to invest 10 percent of its global marketing budget in ...
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Facebook’s latest attempt to insinuate itself into the fabric of modern life, Facebook Home, is an interesting blend of operating system and app(lication) they’re calling an apperating ...
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Not only is mobile disruptive in terms of its effects on the media landscape, it may turn out that we need to change the way we think about other things, too. The dividing lines used ...
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We’re two months into the new year, and the first few mobile research reports have started appearing. A new ComScore report, titled “2013 Mobile Future in Focus”, is quite US-centric, ...
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While the marketers in Asia are aware of the importance of a strong mobile marketing strategy, but when it comes to implementing them, they fall short. A new study, conducted by Warc in ...
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I’m sure the prevalence of mobile phones and tablet devices has not gone unnoticed. It may be difficult to believe that the mobile tablet as an innovation is only already three years ...
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Mobile marketing technology is at its best when it is the most charming, and the most human. Imagine looking at the screen of your mobile phone, and seeing, butterflies magically ...
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As the range of mobile access devices grow, so is the need for businesses and enterprises to develop a mobile web access strategy. Unless the strategy is all inclusive, the ...
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