Company A is an eight-year-old entity that has been operating at a loss from launch to date. In the last 12 months, it has more than doubled in valuation. Company B is three years old, ...
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There are now over a billion apps in each of the iOS and Android app stores, so surely it’s not as easy for a single app to stand out. Hence, successfully driving installs is undeniably ...
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Apple’s recent announcement of a feature on its iOS 9 mobile operating system re-started a familiar debate on whether ad blocking helps or harms the ad industry. Just last week, one such ...
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After an action-packed 2014 that included the acquisition by dunnhumby, continued innovations in mobile marketing and the foray into many new markets, Sociomantic has continued its ...
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Fashion e-tailer ZALORA wanted to grow its customer base in South East Asia by acquiring new customers via programmatic display advertising across mobile, desktop and social. ...
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Indonesian fashion and beauty e-commerce retailer, Berrybenka, launched a multi-device programmatic display strategy in order to reach its customers and prospects with personalised ads, ...
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Wary of digital speak? Understanding obscured by the tech talk? It’s time to traverse the ad tech jargon barricade. Have you ever been in a conversation about digital advertising and ...
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‘Personalisation’ has become one of the most important tools on the marketer’s belt, courtesy the digital arsenal available today. The need to understand and apply data insights has been ...
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Speculations are rife around Sociomantic and Tesco, wherein the latter is looking to buy the Berlin-headquartered display advertising player. If industry grapevine is to be believed, the ...
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Programmatic advertising has not only evolved year-on-year to make a clear place for itself in the future of the business but has also opened up new opportunities for industry ...
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