It’s no secret that the advertising world is changing. At the Cannes Lions International Festival of Creativity last week, WPP Chief, Sir Martin Sorrell said, “Cannes is expanding into ...
Following the Group’s ‘record year’ in 2013, 2014 has started stronger and similar to the final quarter of 2013, says the Q1 2014 earnings statement from WPP that shows a good start to ...
I am not averse to attending festivals and forums. In fact (and I am not proud about this), I end up attending most events that are even remotely connected to the marketing and ...
Industry sources suggest that Facebook has delayed the launch of its video ads. But the initiative is definitely amongst one of its key priorities. The social networking platform has ...
Sir Martin Sorrell, WPP
Who is leading the future of technology-led media owners? Google, Facebook, Twitter, Pinterest... The question is not a simple one to answer but the Chief ...
Sir Martin Sorrell, WPP
For a company such as WPP that focusses on various legs of communication with skillsets straddling the domains of digital, creative, media, PR, healthcare, ...
They may have got their strategies right for United States and Europe but Publicis and Omnicom, as individual entities, did not spend enough time in mastering Asia as their number one ...
Sir Martin Sorrell, WPP
At the press briefing on July 28, 2013, both Maurice Lévy (Chairman and CEO - Publicis Groupe) and John Wren (CEO - Omnicom Group) reiterated that the coming ...
Holding Co of the Year to WPP
WPP was awarded Holding Company of the Year at the Cannes Lions International Festival of Creativity for the third time, in as many years, after a stellar ...
Having announced a global strategic partnership that will greatly expand collaboration between the two organisations, the WPP and Twitter deal will help develop, GroupM client investments ...