Every business faces competition, regardless of industry. Gaining an edge over your competitors is essential if you want your business to succeed, but just knowing who
The start of a new year can be both an exciting and somewhat anxious time for business leaders. Understanding trends, anticipating potential shifts in consumer behaviour and responding ...
The global influencer market has skyrocketed, growing from just over $1B in 2017 to $1.6B in 2018 and is expected to reach a whopping $2.4B in 2019.
Brands are also spending more on ...
To bring our social channels to life and achieve the best end result, we often have to rally hundreds of employees and their time to attract followers to our pages. Running a social media ...
With time spent on mobile increasing, more and more brands are looking to engage with consumers through the platform. In a mobile world, brand building and direct response (DR) campaigns ...
Instagram is officially at the forefront of the social media marketing world. The platform is now one of the fastest-growing social media channels, with over a billion users. It’s safe to ...
As a digital marketer, you're likely convinced you know your target audience inside and out. But how often do you do a data-based audience research? If your answer is "rarely," it's time ...
"My project 'Antisocial' has been going viral this week... which is very ironic since it points out the flaws of each social network" - Mike Campau is a Digital Artist and you may have ...
Marketers are seeing the growing demand from audiences to share more authentic and transparent content. They face the constant challenge of staying relevant and competing for attention ...
Mitch Malloy has had a glittering career as a singer and producer dating back to the 80’s. As a solo artist he has released nine albums and had several Top 20 Billboard hit singles. As a ...