With the emergence of TV streaming devices and the rise of OTT apps in the recent years, the TV content viewing habits have changed considerably. Smartphones and tablets have been added ...
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Over the last few years, technology has transformed the consumption of television. As a result, the pay-TV industry is undergoing a period of change and development with intensifying ...
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As the year comes to a close, MAGNA Global has revisited its advertising revenue forecasts and highlighted that global ad revenues reached USD 503 billion this year, showing a growth of ...
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Life was simpler in the olden days. Roads weren’t as busy, jobs finished at five, you probably didn’t always lock the front door and people were nicer to each other. For advertisers it ...
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While Indian marketers are busy examining the digital story in the country, industry body FICCI and KPMG have released a research titled ‘India Media and Entertainment Report 2014’ which ...
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Television is what people still love watch for their daily dose of news. However, they also love to keep track of the events through a tablet while sitting in front of a television. This ...
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