Video is everywhere and is continuing to gain popularity over text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch ...
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YouTube has finally released data on how popular the video site is - and it shows in the numbers that the video giant is still here to stay. People watch one billion hours of YouTube ...
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Online video is changing the way companies in Asia Pacific interact with customers and drive business results. 2015 has seen the emergence of exciting new ways of creating, consuming and ...
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People now watch 100 million hours of video on Facebook every day. However, it is still a challenge for marketers and Facebook that 80 per cent of users who watch the ads on mobile, do ...
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How often does it happen that you want to watch just that one video on YouTube, but the ones in the related videos tab are just too enticing to pull away? Well, this is what YouTube won ...
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Facebook has finally listened to the advertisers and introduced two new important updates to ad viewability and reporting on the platform. One of them is a new ad buying option that lets ...
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Show, don't tell - many authors are told. This would be applicable for marketers too when it comes to photography, videos, infographics and illustrations. About 65 per cent of marketers ...
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More than half the year is gone. As July came to an end, the social media platforms came out with their Q2 results. How did Facebook, Twitter and LinkedIn do this quarter? Twitter: Not ...
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When given a choice between TV or their mobile phone, it is a no brainer for Indonesian youths, who choose their phones over the former. This was highlighted in a 2014 online survey of ...
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About 73 per cent of video ads on Facebook had a significant lift in ad recall in the 300 campaigns measured by Nielsen. The average lift between test and control groups was 86 per cent. ...
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