Wavemaker Vietnam names new MD
Hong Dan Nguyen joined Wavemaker Vietnam as Managing Director. She will be working closely with Nguyen Thu Thuy (Cathy), General Manager who have been with the agency since November last ...
READ MORE +Tag: Vietnam
Cốc Cốc urges Vietnamese to help Alzheimer’s patients in new ad
Vietnam’s internet browser Cốc Cốc has introduced 'The Forgetting Tab', a creative campaign conceptualised by Isobar Vietnam to increase awareness of Alzheimer’s disease amongst ...
READ MORE +Mobile impressions doubled in a year in Vietnam: Report
While desktop pre-roll still holds the majority of impressions placed in the region, mobile is quickly taking more and more share according to a new report by TubeMogul. In Vietnam, the ...
READ MORE +Mcommerce on rise in Vietnam as users spending more time on mobile: Study
The average mobile web user in Vietnam consumes 7.1 hours of media per day, according to an InMobi study. The study was conducted in partnership with the Mobile Marketing Association ...
READ MORE +Chinese millennials love spending on luxury products most in APAC
Millennials in China are the biggest purchasers of luxury goods in Asia Pacific, followed by South Korea and Hong Kong, according to data by Mastercard. Chinese millennials plan to spend ...
READ MORE +Vietnamese are mobile first on Facebook
Out of 20 million Vietnamese who use Facebook every day, around 17 million access the platform daily on mobile, according to a TNS study. The study also highlighted that Vietnamese ...
READ MORE +SE Asia consumers ‘most optimistic’ globally
Southeast Asian consumers continue to show the highest optimism globally in the second quarter with an index score of 112, far-surpassing the global consumer confidence score of 96 ...
READ MORE +Media tablets sales volume in Vietnam up by 34%
The penetration of media tablets has deepened in Vietnam as more entry level models are introduced to provide affordable options to consumers in this emerging market. There was a double ...
READ MORE +SEA consumer confidence hits record high: Nielsen
Southeast Asian consumer confidence continued its steady rise in the first quarter of 2015, reaching the highest level recorded to date and far out-stripping other global markets, ...
READ MORE +Asia tops smartphone adoption globally: Google
Singaporeans love their mobile phones the most and Asians prefer using a mobile over a computer. This was released in the Google report ‘The Consumer Barometer’ which revealed that ...
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