Transitions Optical, the company that develops technology for photochromic lenses, has given its digital mandate to PHD Singapore. The agency will head its regional digital and social media account. PHD Singapore has already been handling Transitions Opitcal’s offline account in Singapore, Malaysia, Hong Kong, Philippines, and Thailand. However this business came to PHD after a pitch
On appointing PHD as the digital partner, Lance Lim, marketing manager of Transitions Optical said, “PHD is able to continuously provide a holistic vision for our offline media solutions, which is why we entrust them with digital and social duties. We believe PHD Singapore is the right partner to help us achieve a well-rounded strategy for all our media and communications goals.” With the new mandate, the agency in Singapore will serve as a regional hub, and manage Transition Optical’s digital and social media activities in the four markets where PHD has already been doing the offline activities.
“It is challenging to stand out from the clutter in digital and social media space. At PHD, we believe in an integrated and customised approach for our clients. We welcome the opportunity to work with Transitions Optical in this space and with our strength across the region, we are confident of achieving and exceeding the desired goals set by them,” said Marilyn Yeong, Associate Digital Director, PHD Singapore. The account is effective immediately.