It is a three-day week in India courtesy Diwali. Work may appear to be slow but with social media, the conversations do not stop. Consumers are connecting and talking about anything from Diwali to Arnab Goswami’s television debate show – The Newshour.
The festival of Diwali started to light up social media users with #GharWaliDiwali trending on Twitter. Launched by Pepsi India, #GharWaliDiwali talks about family relationships and the joy of celebrating Diwali at home with family. It says, ‘All the lights in the world can’t light up your heart if you’re not home with the people you love’.
In run up to the festival season, marketers have been launching new offers and heavy discounts to leverage the spirit of Diwali. Simultaneously, people are busy planning trips home or are gearing up to have loved one come over to celebrate.
PepsiCo with its brands Pepsi and Kurkure was seen striking the emotional chord with internet users, urging them to spend Diwali with family. Through #GharWaliDiwali, Twitter users in India are sharing their Diwali plans and other related messages on the social networking platform.
Facebook was seeing its own set of conversations. On the platform, people were also talking about Arnab Goswami’s primetime debate show ‘The NewsHour’. Earlier this week, Arnab Goswami had invited experts to debate on Robert Vadra land deals.
While the panelists were busy discussing and actually arguing on the issue, Tehseen Poonawala held a placard saying, “I have the answers… but he just won’t let me speak!!!” This created buzz in social media community where people not only shared the incident on Facebook and Twitter but also shared the link of the video on the free messaging platform – WhatsApp.
The Newshour is the most popular show not only on Times Now but also amongst other news channels in India and Mr Goswami is counted amongst the most watched Editors in India. This was one instance that social media users in India did not let go off, and the socio-sphere had all kinds of conversations popping in context to Mr Goswami’s show.
With the advancements in digital and its reach, it has become easier to disseminate information about an isolated event to the rest of the community. When the Newshour debate link was shared on Facebook and Twitter the knowledge of the event went up far beyond the viewership of the debate.
Both the trends garnered a lot of interest from social media users and platforms such as Facebook, Twitter and WhatsApp connected diverse group of people who shared an opinion on #GharWaliDiwali and The Newshour debate this week.
‘Trending in India’ has come to you a little earlier than its designated Friday slot, as most of you in India will be closing the week early and hopefully gearing up for a Diwali with your family.