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Trending in India: From #RunForUnity to #BlackMoneyList

Indian consumers are all set to settle down at their respective workplaces after the excitement and shopping frenzy as the Diwali season has subsided. Now, they are not eagerly waiting for the Christmas fever to strike. Meanwhile, Digital Market Asia finds out what was trending in India this week.

Due to lack of euphoria in the marketplace, this week we have picked two political Twitter trends in India – #RunForUnity and #BlackMoneyList as top trends for the week. The government’s Run for Unity is remembering Sardar Vallabhbhai Patel while on the other hand there has been shocking revelations and accusation on the black money case for which people of India have bee demanding answers for long.

Months after the Bharatiya Janata Party gained power at the center on back of its aggressive social media campaigns, it continues to send out messages to the masses in India. After its elections campaign in April-May and Clean India Drive on October 2, the government promoted #RunForUnity to commemorate the birth anniversary of Sardar Vallabhbhai Patel across India on October 31.

Political leaders were present on the occasion to address the gathering and it was communicated to the rest of India through social media platforms such as Twitter and Facebook. Prime Minister Narendra Modi shared the ideals of Sardar Patel via his official Twitter Handle while other people also shared their message on the micro-blogging site.Trending in India: From #RunForUnity to #BlackMoneyList

Another trend that caught social media users’attention this week was- #BlackMoneyList. The Government of India came out with list of individuals who were involved in this act. In the black money debacle, over 600 names were to be submitted to the Supreme Court. People in India criticised Prime Minister Narendra Modi’s move on selective revelations in the black money case while the government has cited confidentiality concerns.

News media channels, journalists and general users aggressively tweeted using the #BlackMoneyList trend. Users have raised their voice on social media demanding answers from the concerned authority as to why is there a delay in handing over the list to Supreme Court.

People’s hostility towards the issue of individuals with foreign bank accounts has always been predominant in India but the most recent development has taken the issue to social media. Facebook wasn’t far behind as people shared news media links related to the topic.
Trending in India: From #RunForUnity to #BlackMoneyList
Over the last few months, we have seen that social media has served as an active platform for public discussions. Anyone with a digital device and internet access can connect to millions across the country and share his opinion.