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Twitter expands real-time ad platform across APAC

Twitter has introduced real-time marketing and advertising tools for the Asia Pacific market by launching the self-service Twitter Ads for small and medium businesses (SMBs). The social media network also introduced Twitter Flight School, a new online resource designed to inspire creativity and help agencies make the most of real-time marketing on the platform for their clients.

Aliza Knox, Managing Director, Online Sales, Twitter Asia Pacific, said, “Small businesses are the economic backbone of every Asian market, accounting for the majority of businesses, jobs and economic output, which is why we are so excited about making our self-service Twitter Ads platform more accessible to SMBs across the region. With no minimum spend, they can target and engage in real-time with their customers and increase their sales on our live, public information network of 284 million active users worldwide.”

In quarter three 2014, Twitter’s international revenue grew by 176 per cent year over year reaching USD 121 million. Asia Pacific was the largest and fastest growing region for Twitter worldwide.

Twitter has launched its self-service Twitter Ads for SMBs in Australia, Japan and Singapore markets across the region, and is now offering self-service ads in 28 markets worldwide. India and Indonesia, two large SMB markets in the region are on the roadmap too.

Twitter Flight School is a new online resource designed to inspire creativity and help agencies of all sizes make the most of marketing on the platform. Twitter is partnering with Mindshare as its pilot regional agency to roll out Flight School to Australia, Indonesia, India, Singapore and Malaysia.

Sanchit Sanga, Head of Digital, Asia Pacific, Mindshare, said, “Mindshare is excited to be part of the evangelical journey with Twitter Flight School. Twitter & Mindshare have collaborated on numerous fronts recently to create cutting edge Adaptive Marketing campaigns and this adds another crucial dimension to our relationship worldwide and in Asia Pacific. Mindshare will embrace the Twitter Flight School with gusto! We plan to have 1,000 Mindshare professionals across the region equipped with Twitter armoury within the next 90 days to influence & inform different stages of the marketing journey with our brand-name clients.”

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.