Manulife Investment Management and Wunderman Thompson Philippines create a film entitled ‘Imagine’, where they ask the people ‘What would you do if you had millions?’
‘Imagine’ invites viewers to listen in on the conversation between two
movie stuntmen (played by stand-up comics Jeps Gallon and Mak Navarez). The story is set in an outdoor shoot for a B-movie, heavily inspired by Western Cowboy films of the ‘80s. As they get ready for a scene, one of them raises the question and the two start talking about the many things they would do if they had millions. A hilarious conversation
ensues and at the end of the spot, a flashback reveals what inspired them to talk about it in the first place: a sign-up in Manulife Investment Management.
Golda Roldan, Wunderman Thompson PH’s CEO said, “Together with our Manulife client, we wanted to inspire Filipinos to discover the
possibilities of how Manulife Investment Management can help them reach their aspirations.”
Aira Gaspar, President and CEO of Manulife Investment Management and Trust Corporation said, “The film aligns with our commitment to help more Filipinos achieve financial security by helping educate them in more innovative and interesting ways about the importance of investment.”
“With ‘Imagine’ Manulife aims to engage Filipinos in conversations about financial security and protection through meaningful storytelling. We aim to build a deeper personal connection with them and understand their life journeys, so we can better serve their needs,” said Melissa Henson, Chief Marketing Officer of Manulife Philippines.