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whiteGREY appoints National Managing Director

whiteGREY has appointed highly experienced leader and strategic marketer Katie Firth to the newly created position of National Managing Director, based in Melbourne.

Most recently Executive Partner at TBWA\Melbourne, Ms Firth brings more than 17 years’ experience across Marketing, PR, Events and Activations, and Advertising to the new role, teamed with a strong background in key sectors including automotive, travel and tourism, energy, financial services and insurance.

During her stellar career, she has worked at leading agencies including Cummins&Partners (as Client Services Director), Publicis Mojo, TBWA, and CHE Proximity. She has also worked on some of the biggest brands in the country including Medibank, Jeep, Origin, ANZ, EnergyAustralia, Nissan, Mars, Tourism Victoria, and Tourism WA.

Simpson said as part of her role Ms Firth will join the national executive team, tasked with leading and growing the Melbourne agency. However, as part of her newly formed National MD role, Ms Firth will also work closely with whiteGREY Sydney, helping the entire agency deliver across its key operational pillars.

Ms Firth starts with whiteGREY on January 14. Her appointment follows the recent resignation of whiteGREY Melbourne MD Claudia McInerney, who is leaving the agency to move states for family reasons.